What is Personalized Marketing? Personalized marketing is a strategy by which companies tailor their advertising based on the data collected about individual consumers. Instead of sending the same marketing message to everyone, businesses try to create a personal message that resonates with you, the buyer. How Data Analytics Powers Personalized Marketing Gathering Consumer Data The first step in personalized marketing is collecting data. Businesses look at what pages you visit on their website, what you…

Understanding Social Media Trends Social media trends are popular topics and activities that capture the attention of a large audience on platforms like Facebook, Twitter, and Instagram. These trends can change quickly and are often influenced by current events, celebrity actions, and new technology features. For brands, keeping up with these trends is crucial as it can significantly affect how they communicate with their audience and promote their products. Why Brands Need to Follow Social…

Digital marketing has drastically changed the way businesses reach their audiences. From the early days of banner ads to the advanced use of AI today, let’s explore how digital marketing has evolved over the years. The Early Days: Banner Ads The first form of digital marketing most people encountered was the banner ad. Introduced in the 1990s, these ads appeared across the tops of websites and were hard to miss. They were simple and straightforward,…